Writing for Social Media Engagement - Webinar
Social media is an amazing, rapidly growing jungle of platforms, each alive with possibilities. And the expanding quantity of “expert” opinions can be overwhelming. The most common questions we hear are: What platforms should I stick with? Whose opinions are worth my attention? Where and how should I invest my limited time and efforts? What best practices should I be following? Am I behind or up to speed with the use of automation?
This webinar will discuss answers to these questions, including:
Review of major social media platforms such as Facebook, Twitter, and Snapchat, and trends in each of them.
Targeted social media writing essentials such as hooks, consistent tone, short sentences, and calls to action. We’ll take a look at classic examples of great social media writing.
Gauging the impact of gender, age, and automation on what to write and what not to write.
After the webinar, you will be:
More inspired by best practices.
More focused on what matters most in social media writing.
- More confident your writing will stand out against the competition.
Ben Shank, MA, has taught writing and written professionally since 1975. He has worked as a writer and editor for newspapers, technical journals, and corporations. Combining his expertise and enthusiasm for clear, concise writing, Ben has delivered thousands of business and technical writing workshops worldwide. He has an undergraduate degree in communications, extensive graduate training in industrial relations and ethics, and a master’s degree in psychology.